What are the main sectors of digital marketing?
Digital marketing is like sailing a boat in a vast ocean. If you can steer it properly, it is easy to reach your destination. One of the biggest problems among businessmen and bloggers in Bangladesh is that they think digital marketing is complicated. But it is basically divided into a few specific sectors, which if understood properly, makes the matter much easier.
One of the most important parts of this is search engine optimization (SEO). It’s a bit like driving a car on a paved road. If you can do SEO correctly, your business will appear on the first page of Google. A skilled SEO expert knows how to increase your rank on Google and drive more visitors to your site. For businesses that are worried about “Where will I find clients?”, SEO acts as a kind of map.
Search Engine Optimization (SEO)
SEO is the backbone of digital marketing. It is the main means of showing your products or services on Google. Suppose, you own a coffee shop in Dhaka. If someone searches for “Dhaka best coffee shop”, your shop will appear on the first page of Google if you have the right SEO. In this case, an SEO expert can help you with the right keyword publishing, on-page and off-page optimization.
SEO is divided into three parts:
- On-page SEO (maintaining the content and structure within the site)
- Off-page SEO (building backlinks and references to other sites)
- Technical SEO (website loading speed, UX, and creating mobile-friendly designs)
Social Media Marketing (SMM)
In Bangladesh, Facebook, Instagram, and YouTube are like digital marketplaces where you can quickly attract customer attention by showing pictures, videos, or promotional campaigns of your products.
Example: If you have a fashion e-commerce, your clients will likely search for “new wedding outfits” on Facebook or Instagram. They’ll also want to message you directly—the digital answer to today’s “where to get it” question.
Content Marketing
Content is like telling a story. People remember good stories. Suppose you are writing a blog on “5 Tips for Buying Jamdani Sarees”. Some of the visitors who read your article will be interested in buying your product.
Email Marketing
Email marketing is like sending personalized messages through advertising. It is very effective for communicating special offers to existing or potential customers or maintaining relationships.
Paid Marketing (Ad Campaigns)
Paid marketing is like a “SALE 50%” notice suddenly hanging in your store. This sector controls the system to show your ads to targeted people on Facebook or Google whenever someone searches for your product or browses online.
Which sector to start with?
If you want to learn digital marketing, choose the sector according to your business needs.
- For bloggers: SEO and content marketing are the best. It is easy to increase traffic with these. Optimizing a blog well is the first step to start SEO work.
- For e-commerce businesses: Social media marketing and paid ads are more effective.
- For new business owners : Facebook ads and email marketing are an easy way to retain customers.
Digital marketing is a game of patience. But if you do it right, you will see your business revenue increase within a few days. So don’t delay, start today!